Life Insurance in America: Why Families Are Rethinking Coverage in 2026

Why life insurance is back in the headlines

The 2026 Insurance Barometer Study from LIMRA and Life Happens points to a substantial life insurance need among American adults. Millions say they need coverage or more of it. That gap matters because a household can have a policy and still lack enough protection for its mortgage, income, or final expenses.

Recent sales figures show growing interest

LIMRA reported continued growth in U.S. individual life insurance sales in the second quarter of 2026, led by whole life and variable universal life. Industry sales growth does not mean every family needs a new policy; it is a useful reminder to review what you already own and what you want it to accomplish.

Final expense coverage is drawing attention

The Life Insurers Council reported growth in final expense insurance sales during 2025. These policies are generally smaller life insurance policies often purchased to help with funeral and end-of-life costs. Some have graded benefits or waiting periods, so consumers should compare exactly when the full death benefit applies.

What families should review now

Start with the people who depend on you and the bills they would face if you died. Consider income replacement, mortgage balances, childcare, other debts, and funeral costs. Subtract savings and existing insurance intended for those needs before estimating a gap.

Term life may suit needs lasting a set number of years. Whole life can provide longer-term coverage under its contract terms. Final expense policies may address smaller end-of-life needs. The right fit depends on your budget, health, age, and goals.

A practical next step in Ohio and Pennsylvania

Shad Burgess Insurance helps Ohio and Pennsylvania residents compare available life insurance options across multiple carriers. You do not need to know which carrier or policy type to choose before starting. Tell us what you want covered and what payment fits your budget.

You’ve been meaning to take care of it. Let’s get it handled. Visit https://www.shadburgessinsurance.com to request a conversation. Premiums, eligibility, benefits, exclusions, and underwriting vary by insurer and policy.